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Near-full-bleed documentary photo of a maker at a textile machine with a single body-copy column reversed out at the right and a small caption.
Summary
A photo-led page: a near-full-bleed documentary shot of a maker working at a magenta-spooled textile machine, with one column of white body copy and a small caption set over the darker right side of the image.
Visual description
A color photograph fills almost the entire slide, a worker in a blue shirt standing among bright magenta yarn cones and teal machinery, the saturated pink dominating the left half. A single narrow column of white body copy about supply-chain monitoring runs down the right side where the image is darker, with a small caption "Maker in Eclat facility in Vietnam." near the bottom. A faint "PEOPLE WHO MAKE OUR PRODUCTS" label sits top-left and "LULULEMON IMPACT REPORT 2022" top-right.
Key takeaway
Letting a single strong documentary photograph go nearly full bleed and dropping one column of reversed-out copy onto the naturally darker region of the image, so text and picture share the frame without a separate panel. The vivid in-camera color (magenta yarn) does the art direction for free.
Reuse notes
Use to humanize a supply-chain, manufacturing, or operations section with a real photo rather than a render. Works only when the image has a calm, darker zone to hold legible reversed text; otherwise add a scrim. Keep the overlaid copy to one tight column so the photograph stays the hero.
From this deck: Monitoring our supply chain photo page
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