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A three-column value-creation model with a middle column of six iconed cards flanked by two text columns, set on cream.
Summary
A "How we create value" model laid out in three columns: inputs at left, six iconed action cards in the middle, and beneficiaries at right.
Visual description
Cream page with "How we create value" across the top, the last word in italic serif. Three tracked column headers structure the body: "WHAT WE RELY ON" (left), "WHAT WE DO" (center), "WHO WE CREATE VALUE FOR" (right). The left and right columns are stacked short text entries with bold lead-ins. The center column is a two-by-three grid of six light-bordered cards, each with a thin line icon (innovation/design, manufacturing, community, logistics, omni-channel, leadership) and a short caption. A row of small superscript footnotes runs along the bottom.
Key takeaway
The inputs-actions-outcomes value model rendered as a clean three-column diagram, with only the middle "what we do" column elevated into iconed cards so the eye lands on the actions. Bold lead-ins on the flanking text columns keep them scannable without competing.
Reuse notes
A clear template for a value-creation, theory-of-change or business-model page in a report or deck. The single iconed column amid two plain text columns creates hierarchy cheaply. Keep icons in one consistent thin-line style. Works for any framework that flows inputs to activities to outcomes; the footnote row handles definitional caveats.
From this deck: How we create value three-column model
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