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A mockup of a "Process" book spread showing the People chapter, with a body-text page on the left and a node-and-link project-team diagram on the right.
Summary
An example book spread from the firm's "Process" publication, showing the People chapter: a serif-and-sans text page facing a node-and-link diagram that maps a project team.
Visual description
Warm cream page, thin left rail with "2.6.4 Hand annotations" and a caption explaining this is a representative spread from the book Process, the half-circle glyph and the contents list with "Type" highlighted. The white panel shows a full two-page spread inside thin page rules. The left page is headed "People" in sans, followed by an introductory serif paragraph and structured body copy under bold sub-labels ("YOUR INTERNAL TEAM", "WORKING ACROSS DEPARTMENTS"), with vertical running labels (People, Pre-Design, Discover) and page number 54 in the gutter. The right page carries a large network diagram: labelled nodes (Owner, Owner Retained Consultant, Prime Consultant, Project Manager, Sub-consultants) connected by solid and dotted lines branching out to leaf labels like Geotechnical, Surveyor, Branding, Wayfinding, Mechanical, with a small key distinguishing "Communications" from "Contractual". Standard footer along the bottom.
Key takeaway
Showing the identity inside a real editorial spread, with a calm serif-and-sans text page balanced against an information-graphic page, demonstrates the system carrying long-form content, not just covers. The clean node-and-link diagram is a reusable way to map stakeholders or org structures.
Reuse notes
Useful for guidelines that need to prove the brand works in publications and reports, and as a template for relationship or org diagrams. The diagram reads best at large size; shrunk down the leaf labels get tight. Pairs naturally with the preceding hand-annotation pages as the "polished" counterpart to the rough notes.
From this deck: HCMA book spread with hand annotations
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