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Application page showing two letterhead templates on a pale blue field with dimensioned margins, a left rail of body copy and section nav.
Summary
A stationery-application page placing two letterhead variants side by side on a pale blue field, fully dimensioned with inch margins, while a left rail carries explanatory copy and the running section nav.
Visual description
Warm cream background with a wide pale cornflower-blue panel filling the right two-thirds. Top-left sits the section label "2.9.1 Letterhead templates" in small black bold. Below it, three short paragraphs of body copy explain printing onto corporate letterhead, the MS Word and PDF templates. Two near-identical letterhead sheets sit on the blue field, each shown as a thin-ruled portrait page with a dotted dimension grid and inch callouts ("0.625", "1.375", "0.5", "0.75") running along the top and right edges. The left sheet shows greyed placeholder address blocks and a long block of dummy body copy with a "Kind regards" sign-off; the right sheet repeats the layout and adds the black square hcma logomark top-right plus a right-hand column of small directory text. The lower-left corner carries a small crescent mark above a vertical nav list (Logo, Tagline, Lockups, Avatar, Colour, Type, Imagery, Graphics, then a bolded "Applications" with arrow). A hairline footer runs across the bottom: "© 2022 hcma.ca" left, "hcma brand guidelines" center-left, "Version 01" right.
Key takeaway
Presenting a stationery template as an annotated spec sheet, with every margin dimensioned on a faint blue measurement field, so the page doubles as a build file. The persistent left rail (section number, short rationale, vertical chapter nav) makes any single page locatable inside a 97-page system.
Reuse notes
A clean model for the stationery or applications chapter of a brand guideline, especially when templates must be rebuilt by non-designers in Word. The dimension-callout treatment reads as authoritative for production specs. Pairs with the business-card and compliment-card pages that follow. The pale-blue spec field is a deliberate "working drawing" cue; drop it for a finished mockup.
From this deck: HCMA letterhead templates page
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