Leading, tight is right

Summary

The leading-section opener: a dark page where "TIGHT IS RIGHT" is set so large and so tightly leaded that the two lines almost touch, demonstrating the tight-leading rule for big display type.

Visual description

Near-black full bleed. The running header runs top left and center-left: "Visual Identity / Typography" and "Typography details / Leading", page 84 top right, under a hairline rule rounding at the corner. A short left column of body copy explains that display fonts look best with tight leading at large sizes for drama and impact. The lower half is filled by an oversized white all-caps headline, "TIGHT" over "IS RIGHT", set with extremely tight leading so the descender zone of the top line nearly meets the cap line below. Letters bleed off the left and right edges.

Key takeaway

Demonstrating "tight leading" by setting the example as tight as it can physically go, so the page proves its own rule. The near-collision of the two lines is the entire argument.

Reuse notes

A strong section opener for a leading or line-spacing chapter. The self-demonstrating headline works for any rule that can be shown by exaggeration. Needs a heavy display cut and a dark ground to carry the scale.