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A two-column rulebook of ten typesetting rules, each numbered rule paired with a worked example showing the correct treatment for case, alignment, quotes and figures.
Summary
A numbered rulebook for typesetting the brand: ten rules laid out in two columns, each pairing a short instruction with a worked example of the right way to handle case, alignment, quotes and figures.
Visual description
Warm cream page, thin left rail with "2.6.7 Typographic rules", a one-line intro, the half-circle glyph and the contents list with "Type" highlighted. The white panel runs two columns of numbered rules, each with a bold instruction on the left and a greyed demonstration on the right. Rules cover: company name in lowercase bold, sentence case for headings (a "Don't Use Title Case" example struck through with a thin red diagonal), avoiding all-caps, left-aligning text (shown with grey text-block diagrams), hung punctuation on quotes, substituting case-sensitive figures, setting decorative P22 Mackinac with the company name in Neue Haas, organising bulleted lists, goldilocks letter and line spacing, and straight foot-and-inch marks (curly versions crossed out in red). Standard footer along the bottom.
Key takeaway
Turning typographic discipline into a scannable numbered checklist where every rule sits beside a concrete right or wrong example, including red-diagonal "don't" marks, so the standard is unambiguous and enforceable. The mix of prose rules and visual demos makes it usable by writers and designers alike.
Reuse notes
An excellent template for the typesetting-rules page of any detailed brand or editorial system. Tailor the specific rules (case, marks, hung punctuation) to your house style. Dense by nature, so keep examples small and the numbering clear; this is a reference page people return to, not one they read once.
From this deck: HCMA typographic rules
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