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Light text page breaking the Empathetic attribute into Copy, Design, and Experiences guidance with monospace section labels and a large quote at left.
Summary
The guidance half of the Empathetic attribute, translating it into Copy, Design, and Experiences rules, with a strong accessibility emphasis, in the deck's standard two-column attribute layout.
Visual description
Light background. Left column: a three-people icon and a large grey statement with "Empathy" emphasized in black. Right column: stacked guidance under three monospace labels (COPY, DESIGN, EXPERIENCES). Rules include "Focus on your reader, use 'you' more than 'we'," "Consider contrast, context, and type size in every deliverable," "Create clear wayfinding," and "Offer multiple ways to participate (in-person, virtual, asynchronous)."
Key takeaway
Closing the attributes chapter on accessibility-driven rules ("you" over "we," contrast and type size, multiple participation modes). It bakes inclusion into the brand voice rather than treating it as a separate checklist.
Reuse notes
Last of the parallel attribute guidance series. These accessibility rules are near-universally reusable in any product brand's voice-and-tone documentation.
From this deck: Empathetic attribute in copy, design, experiences
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