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Light page detailing the mark hierarchy in four columns, covering the brand mark and product icons, sub-brand and expanded lockups, and the Universe event mark.
Summary
A detailed mark-hierarchy reference, expanding each tier of the logo system into four columns from the primary brand mark through sub-brand and expanded lockups to the Universe event mark.
Visual description
Light background, divided by faint curved column rules. Left: "Mark hierarchy" heading and grey copy about prioritizing the brand mark's equity, plus a small nested-circles diagram (GITHUB CORE, SUB-BRANDS, EVENTS). The BRAND MARK column shows the GitHub lockup, a product-icon row, and navigation lockups. The SUB-BRAND LOCKUPS column shows Copilot and Security marks, a stacked list of GitHub Actions/Copilot/Spark/Enterprise/Models/Codespaces/Code Review lockups (fading), and EXPANDED LOCKUP notes. A right UNIVERSE MARK column shows the green Octocat-25 event mark and its usage notes.
Key takeaway
A single dense reference page that catalogs every mark tier with its name and usage context. Pairing the concentric-circles diagram with column-by-column detail bridges the high-level model and the specifics.
Reuse notes
Companion to the previous hierarchy page. Useful as the definitive one-page map of a large logo family for quick lookup.
From this deck: Mark hierarchy detail columns
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