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Light page showing the Copilot lockup flexing across three levels (Invertocat only, sub-brand lockup, expanded lockup) tied to how clear the GitHub context is.
Summary
A brand-architecture page showing how the Copilot lockup flexes through three levels of explicitness depending on how clearly the surface already reads as GitHub.
Visual description
Light background. Bold heading "Our sub-brand lockup flexes to provide context as needed" with grey sub-copy. Three columns under monospace labels: INVERTOCAT ONLY (when GitHub context is clear, shown with a "Copilot coding agent" product UI), SUB-BRAND LOCKUP (Invertocat plus "Copilot" over an "Intro to open source" card), and EXPANDED LOCKUP (the full "GitHub Copilot" lockup over a "Block leaks before they happen" push-protection card, for when context is unclear). Each example sits on a bordered card.
Key takeaway
The "flex by context" model: the more ambiguous the surface, the more explicit the lockup. Showing each level on a real product card makes the rule concrete rather than theoretical.
Reuse notes
Excellent reference for adaptive logo systems where a sub-brand sometimes needs the parent name and sometimes does not. The three-column escalation reads clearly.
From this deck: Sub-brand lockup flexing for context
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