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Light page introducing the Invertocat as the primary logo, with a giant black mark at right and clear-space and circle-crop construction diagrams at left.
Summary
The primary-logo page, presenting the Invertocat (Mona the Octocat in a circle) as the core mark, with a huge black logo at right and clear-space construction notes at left.
Visual description
Light grey background. The left column carries the bold heading "Our primary logo is the Invertocat" and grey body copy about Mona the Octocat. Below are two small construction thumbnails: the mark in a clear-space box and a green-gridded version annotated 1.0X and 0.25X, with a caption about keeping 25% clear space and optically balancing circle crops. The right two-thirds shows the Invertocat mark very large in solid black.
Key takeaway
Devoting most of the page to the mark at scale while tucking construction and clear-space rules into compact thumbnails. The 0.25X clear-space callout and the "optically balance circle crops" note are precise, reusable specs.
Reuse notes
Template for a primary-logo spread: hero the mark, footnote the rules. The circle-crop guidance is specific to round marks but the layout works for any logo.
From this deck: Primary logo, the Invertocat
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