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Light page defining the "Let's build <3" tagline, with standalone and with-Invertocat lockup variants and a wood-texture application example.
Summary
The brand-tagline page, defining "Let's build <3" and its standalone and with-Invertocat lockup forms, with guidance to use it sparingly as a headline or anchor.
Visual description
Light background. Left column: "Brand tagline" heading and grey copy explaining the tagline should be placed strategically, used to grab attention at a booth or to close a conversation. A wood-texture application strip sits lower-left showing "Let's build <3" with a dithering pattern and a version with the Invertocat. The right two-thirds shows the tagline repeated in several configurations under STANDALONE and WITH INVERTOCAT labels, with the green "<3" emoticon consistently trailing the black "Let's build" wordmark.
Key takeaway
Treating a short tagline as a typographic lockup with its own standalone and with-mark variants and clear-space rules. The green "<3" as a fixed accent glyph is a small, ownable detail.
Reuse notes
Reference for systematizing a verbal tagline into a reusable graphic asset. The "a little goes a long way, use as headline or anchor" guidance prevents overuse.
From this deck: Brand tagline "Let's build
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