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Light text page breaking the Imaginative attribute into Copy, Design, and Experiences guidance with monospace section labels and a large quote at left.
Summary
The guidance half of the Imaginative attribute, translating it into Copy, Design, and Experiences rules in the deck's standard two-column attribute layout.
Visual description
Light background. Left column: a starburst icon and a large grey statement with "Imagination" emphasized in black. Right column: stacked guidance under three monospace labels (COPY, DESIGN, EXPERIENCES). Rules include "Be aspirational and share the bigger picture," "Create impactful moments, break conventions," "Push concepts, mix abstraction with clear visual signifiers," and "Transform familiar spaces into glimpses of the future."
Key takeaway
The same fixed Copy / Design / Experiences structure used for every attribute, showing how even an expansive value like imagination gets actionable rules.
Reuse notes
Part of the parallel attribute guidance series. The "mix abstraction with clear visual signifiers" design note is a useful principle for any illustrative brand.
From this deck: Imaginative attribute in copy, design, experiences
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