Headline Lockup A on color and black backgrounds

Summary

The Headline Lockup A specimen page: the same lockup drawn twice, black-on-white and white-on-black, to show its positive and negative forms. A rule notes it is for color backgrounds only, never over art.

Visual description

White background, standard running header and "©2021 NIKE INC." footer. "HEADLINE LOCKUP A" sits upper-left with a one-line caveat. Two large equal panels fill the lower two-thirds: the left is a thin-bordered white panel with a massive italic serif "New" across the top and a heavy condensed sans "XXX." placeholder below; the right is a solid black panel with the identical lockup reversed to white. Both carry the small Nike swoosh centered between the two type elements and tiny "PLAY NEW" tags in the upper corners. The "XXX." stands in for the campaign modifier word.

Key takeaway

Showing a lockup in matched positive and negative panels side by side so the reader sees both treatments at once. Using "XXX." as an explicit placeholder for the variable word makes the template's swappable slot obvious.

Reuse notes

A clean pattern for any logo or headline lockup spec page where you need to demonstrate light and dark application together. The oversized italic serif "New" is specific to this Nike Play New system; reuse the layout, not the letterform.