Circular economy cycles diagram

Summary

A circular-economy explainer: two columns of definition copy on the left and a large twin-loop diagram on the right showing FREITAG's biological and technical cycles as linked icons and arrows.

Visual description

White spread under the section header. The left half carries headings "CYCLES" and "CIRCULAR ECONOMY" / "FREITAG CYCLES" over two columns of justified body copy. The right half is an infographic built from two large overlapping ellipses labelled "BIOLOGICAL CYCLE" and "TECHNICAL CYCLE" set vertically. Around the loops sit small line and colour icons for material suppliers, products, services, "you", and exit, joined by curved arrows tagged with verbs (recycle, upcycle, repair, share, return) and a small colour vignette of a truck-tarp scene at the lower right. Faint hairline rules and a diagonal-hatch border frame it.

Key takeaway

Reworking the familiar circular-economy "butterfly" diagram into the brand's own restrained palette and icon set, then placing it opposite a plain definition column so the abstract concept and the brand-specific application share one spread. The verbs on the arrows do the explanatory work.

Reuse notes

A model layout for any sustainability report that needs to explain a closed-loop or lifecycle process. The diagram is intricate and rewards a full half-page; do not shrink it. Icons should be drawn in one consistent style to keep the loop legible.