Impact Report back cover with technical grid

Impact Report back cover with technical grid, editorial, swiss, light

Preview image. Unlock full-res

Minimal back cover: the black FREITAG logo and centred monospace report title over a full-bleed technical drawing of overlapping circles and graph grids.

Summary

The back cover: a near-empty white page carrying the black FREITAG logo at top and a centred monospace report title, laid over a full-bleed technical line drawing of two large overlapping circles and graph-paper grids.

Visual description

A white full-bleed page rendered as a technical drawing: two large thin-outlined circles overlap left of centre, sitting on blocks of fine graph-paper ruling, vertical dashed guide lines on the right, a diagonal dashed line cutting up from the bottom-left, and a numbered ruler scale down the right edge. The black FREITAG wordmark in its rounded-rectangle lockup sits centred near the top. Centred in the lower third, three lines of monospace all-caps text read "IMPACT REPORT 2022 / BY FREITAG LAB. AG / FREITAG.CH". No color, no tab header here; the only saturated element is the black logo block. The running footer carries the deck slug at far right.

Key takeaway

Building the entire back cover from the report's own underlying construction grid, the circles, graph ruling and rulers normally used as a faint background, brought fully forward as the hero artwork. One black logo and three lines of monospace text are the only "content", which lets the blueprint do all the work and bookends the technical language used throughout the deck.

Reuse notes

A confident closing/back-cover pattern for a technical or engineering-minded brand: expose the grid system as the artwork and keep type to a logo plus a monospace title and URL. Depends on a genuinely interesting construction drawing and a strong wordmark; on a generic grid it would read as empty. Works as the mirror to a matching grid-based front cover.

From this deck: Impact Report back cover with technical grid

View deck

More like this