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A three-section content spread on purpose, business model, and governance, anchored by a green-and-yellow corporate org-tree diagram on the right.
Summary
A dense governance spread covering Purpose, Business Model, and Structure & Governance in text columns, with a green-boxed corporate ownership tree (FREITAG LAB. AG and its national companies) filling the right third.
Visual description
White two-page spread under the section header. The left and centre columns carry stacked headings in a sans ("PURPOSE", "BUSINESS MODEL", "STRUCTURE & GOVERNANCE") with monospace sub-labels ("PRIVATELY OWNED", "ROOTED IN ZURICH", "INTERNATIONALLY ACTIVE") and arrow-bulleted body copy, with inline monospace GRI tags. The right column is a diagram: a yellow-filled parent node ("FREITAG LAB. AG") connected by dashed lines and "100%" / "50%" labels down to a vertical stack of pale-green subsidiary boxes (Germany, Austria, Japan, USA, Italy, UK, Shanghai, Netherlands, Korea, plus a kantine node). Hairline rules divide the columns.
Key takeaway
Pairing a column of governance prose with a compact ownership tree so the legal structure is shown, not just described. Reserving the yellow fill for the parent node and a single muted green for all subsidiaries makes the hierarchy instantly readable.
Reuse notes
A practical layout for the "who we are / how we are owned" page of a corporate or sustainability report, especially a group with many national entities. The diagram needs a genuinely branching structure to earn its third of the page; a flat company would not fill it.
From this deck: Purpose, business model and group structure
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