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Detail page for the Hulu + Live TV primary and secondary lockups, with OOH and broadcast examples on the right.
Summary
The Hulu + Live TV detail page: a wide primary lockup and a compact secondary lockup, with a note on the 70% green frame, shown beside broadcast and billboard examples.
Visual description
Near-black background. A bold white "Hulu + Live TV Logo Lockups" rail label sits beside a note explaining the green outer frame is reduced to 70% brightness and "+ LIVE TV" is light grey, not white, to keep the hulu logo dominant. Middle area shows "Primary Lockup", a wide framed "hulu + LIVE TV" mark, and "Secondary Lockup", a compact stacked version for tight horizontal space. Right column, "Examples", stacks a broadcast "WATCH THE BIG GAME" frame with the lockup and a blue-sky billboard ("HULU + LIVE TV NOW WITH DISNEY+ AND ESPN+"). A page number sits top-right.
Key takeaway
Documenting subtle brightness/contrast tweaks (70% green frame, grey "+ LIVE TV") right next to the lockup, so the reasoning travels with the asset. Showing primary vs secondary lockups against the real contexts that justify each.
Reuse notes
A reusable lockup detail page for a product or co-brand mark with primary/secondary forms. The "spec plus rationale plus example" layout is strong for nuanced lockup rules. Needs real placement shots.
From this deck: Hulu + Live TV logo lockups
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