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AV Toolkit page introducing the two Network ID idents, with two dark 16x9 end-frame stills and a list of available export ratios.
Summary
A white documentation page in the AV Toolkit section that defines Hulu's two Network ID idents (Hulu and Hulu Originals), each shown as a dark 16x9 end-frame with a glowing green logo, plus a list of supported aspect ratios.
Visual description
White page. A small bold "11.0" sits top-left next to a green "AV Toolkit" pill tab, with the page number "91" top-right. A left sidebar label "Network ID" introduces a short body paragraph explaining the two-version ID system, ending with an inline link. Below, two large near-black 16x9 panels sit side by side: the left shows the rounded-square "hulu" mark glowing green at center, the right shows the "hulu ORIGINALS" mark in the same glowing treatment. Each panel is captioned in bold ("Network ID: Hulu / Plays before all Hulu content" and "Network ID: Hulu Originals / Plays before all Hulu Originals"). A right column lists "Available Ratios" with five resolutions (16x9, 4K, 1x1, 4x5, 9x16).
Key takeaway
Documenting motion idents as static end-frame stills plus a plain ratio list, so a still spec sheet fully communicates a moving asset. The glowing green logo on near-black reads as a screen ident instantly.
Reuse notes
A clean pattern for the AV or broadcast section of any brand guideline: pair each ident with a one-line usage rule and an export-ratio checklist. Works for streaming, TV, and app launch idents where the same mark ships across many aspect ratios.
From this deck: Network ID system, Hulu and Hulu Originals
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