Promo Structure, Premium Add-On

Summary

A ten-frame storyboard for a Premium Add-On retention promo built around the Showtime add-on, intercutting Showtime show footage and green title cards with a co-brand lockup, an offer card, and a Showtime-on-Hulu close.

Visual description

White page, AV Toolkit section (green pill, "11.0" top-left, "97" top-right). A three-line bold label reads "Promo Structure: Premium Add-On / Multi-Show / Retention". Ten 16x9 panels run in two rows of five on hairline timeline rules with ticks. The top row opens on a black card with a green-outlined Showtime mark, then a "SHOWTIME on hulu" co-brand lockup, then footage frames from the shows (a hand reaching across a table, a seated character, a city aerial), several carrying "Black Monday" and "THE CHI" lower-third captions with the Showtime-on-Hulu lockup. The bottom row stacks bright green title cards holding dark tiles ("RAY DONOVAN", "THE CHI", "Black Monday"), then a dark offer card reading "NOW STREAMING with SHOWTIME Add-On / Get One Month Free", ending on the "SHOWTIME on hulu" lockup. The frames sit slightly darker overall than the acquisition promos.

Key takeaway

Adapting the same promo storyboard system to a co-branded premium add-on: the show title cards stay on-pattern while a co-brand lockup and an explicit offer card ("one month free") carry the retention ask. Documenting the partner lockup inside the cut shows exactly where co-branding belongs.

Reuse notes

Reach for this when promoting a paid add-on or partner tier rather than the base subscription. The co-brand lockup plus offer-card close is the differentiator versus the acquisition promos; reuse the title-card spine and swap the partner and offer. Good reference for retention and upsell spots.