Hulu illustration and the Vessel

Summary

A construction page showing that the Vessel's rounded corners are derived from, and aligned to, the bodily features of Hulu's illustrated characters.

Visual description

The slide splits vertically into a black left half and a light gray right half. Top left, on black, the green "Illustration" tag and a bold white "Overview" label note that the rounded corners of The Vessel are aligned with characters' bodily features. Below sits a tall green-outlined rounded-rectangle Vessel with thin construction guides and corner crop marks. On the right half, a flat-illustrated character (afro, round glasses, lab coat over a cloud-print top, black trousers) stands facing forward; a dashed green horizontal guideline crosses the figure at the shoulders, and the shoulders themselves are filled green, aligning the character's curves to the Vessel's geometry.

Key takeaway

Deriving a core brand shape from the illustration system and proving the link with a single construction diagram: the Vessel's radii echo the characters' rounded shoulders, tied together by one dashed green alignment line. The split dark/light layout cleanly separates the abstract device from the figure.

Reuse notes

A precise way to show that a brand's container shape and its characters share a geometric DNA. Reusable for any identity where a frame or logo shape relates to illustration proportions. The split-panel construction layout is a tidy template for alignment rationale.