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Dark slide breaking down the Hulu Originals availability CTA lockup, with content-descriptor lists at left and two annotated logo lockups at right.
Summary
The construction rules for the Hulu Originals static CTA: how the availability lockup ("ORIGINAL SERIES PREMIERES NOV 19 + hulu") is built, with reference lists for descriptors, month abbreviations, and date formatting.
Visual description
Near-black background. The top-left utility header reads "9.0" with a green "CTAs" pill and "77" top-right. A bold white "Hulu Originals Static CTAs" label and a short intro sit at far left. The center column is a stack of three reference blocks in white type: "Content Descriptor" (Original Series, Docuseries, Documentary, Film, Series Special), "Month Abbreviations" (JAN through DEC in a small three-column grid), and "Date Formatting" rules (single-digit days not zero-padded, "APR 2 NOT APR 2nd"). The right side shows two example lockups, each with grey annotation labels pointing at the parts: an all-caps "ORIGINAL SERIES" descriptor and "PREMIERES NOV 19" qualifier/availability set against the green "hulu" wordmark, tagged "Fixed Element ALWAYS GREEN". The second example reads "ORIGINAL SERIES NOW STREAMING". A running footer sits bottom-right.
Key takeaway
Breaking a CTA lockup into named, annotated zones (fixed element, descriptor, qualifier, availability) right next to the editorial rules that fill them. Pairing the visual anatomy with the writing rules (month abbreviations, date format) on one slide means a designer and a copywriter can both work from it.
Reuse notes
A model page for documenting any modular CTA or availability lockup where both the layout and the copy need governing. The "always green wordmark" callout is the kind of non-negotiable that belongs on the anatomy slide itself.
From this deck: Hulu Originals static CTA anatomy
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