Preview image. Unlock full-res
Three-frame storyboard of the condensed App Open ident used to launch Hulu digital experiences, ending on a green end card.
Summary
A short three-frame storyboard defining the App Open ident, a condensed version of the hero Hulu ID that opens Hulu's digital experiences, shown only in landscape.
Visual description
White page, AV Toolkit section (green pill, "11.0" top-left, "94" top-right). A bold "App Open" sidebar label introduces a short body paragraph noting it is a condensed version of the hero Hulu ID, used to open digital experiences, in landscape only. Below, a single row of three wide 16x9 panels on a hairline timeline rule with centered ticks. The sequence runs: a near-black field with the rounded-square outline "hulu" mark glowing, then the solid filled green "hulu" mark on black, ending on a saturated green panel holding a dark rounded card with the "hulu" wordmark. Three frames make it visibly shorter than the six-frame network IDs.
Key takeaway
Defining a shorter "app open" cut of a longer hero ident and documenting it on a deliberately shorter filmstrip, so the reduced frame count itself signals the reduced duration. The shared green end card keeps it tied to the ident family.
Reuse notes
Reach for this when an app or product needs a quicker launch animation derived from a fuller brand ident. The condensed three-frame storyboard sits naturally beside the longer network-ID storyboards. Landscape-only, as stated on the page.
From this deck: App Open ident storyboard
View deck
