Retail double-window display mockup

Summary

A retail interior mockup with two big backlit digital panels on either side of a recessed shoe display, each carrying a different Play New execution.

Visual description

A dark, dimly lit store interior with a polished reflective floor. Two large illuminated screens face the viewer: the left runs a magenta panel with an illustrated bubblegum-blowing face and green "GENERATION." type plus an italic "New"; the right runs a yellow-to-green gradient panel with a portrait and a blue scripted "Play New". Between them, a recessed corridor leads to a back-lit shoe wall with a single figure standing at the end. The overlaid yellow serif label reads "Retail / Double Window" at left, with a yellow "WIP" badge top-right. The standard top utility header and "©2021 NIKE INC." footer are present. Both screens reflect down into the floor.

Key takeaway

Using two flanking digital panels with contrasting color treatments (cool magenta vs warm yellow-green) to frame a product display, so the campaign brackets the merchandise instead of competing with it.

Reuse notes

A good reference for digital-screen retail environments and store-interior application slides. The paired-panel framing works when the two executions differ enough in color to feel intentional. Part of a labeled retail mockup series; pairs with the single- and triple-window slides.