Primary logo with background variants

Primary logo with background variants, dark-mode, corporate-clean, dark

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Dark-brown logo page showing two background-enclosed BK logo lockups, one with a mayo-white film background and one for restaurant signage without a registration mark.

Summary

A logo-on-background page set on dark brown, showing two enclosed logo lockups: a mayo-white version for film and photography (with registration) and a white version for restaurant signage (no registration).

Visual description

Full-bleed dark-brown background. The left column has "Primary Logo with Background" in cream serif and several cream sans paragraphs explaining the special background logo for film, photography and signage, plus a note to contact the BKC team about registration marks. The right side shows two logo lockups side by side, each the red-and-orange burger-bun mark sitting inside a rounded cream/white container: the left labeled "Film/Photography (with Registration)", the right labeled "Restaurant Signage only (with no Registration)". Running header in cream and legal footer frame the page.

Key takeaway

Showing the contained, background-enclosed logo variants on the dark field they are meant to survive against, so the reader sees the legibility problem the white container solves. Presenting the with-mark and without-mark cases side by side makes a subtle legal distinction obvious.

Reuse notes

Use when a logo needs a protective background plate for video, photography or fabricated signage. The dark page ground is doing demonstrative work, place these variants on the surface they will actually appear on. Pairs with the signage mockup page that follows.

From this deck: Primary logo with background variants

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