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Cream logo page presenting the BK burger-bun primary logo large on the right with a small-use simplified variant, explained by two stacked text blocks on the left.
Summary
The primary-logo definition page: the full burger-bun "BURGER KING" mark shown large on the right, with a simplified small-use version, described by two left-hand text blocks.
Visual description
Warm cream background. The left column has two headed blocks in brown serif and gray sans body: "Primary Logo" (explaining the custom logo pays homage to the brand's heritage and is used across all touchpoints) and "Primary Logo for Small Use" (a simplified version for sizes of .75 inch or less). The right side displays the primary logo large, red "BURGER KING" wordmark cradled between two orange bun shapes with a registered mark. To its lower right, a tiny version of the small-use logo is shown at actual size with a ".75 inch" caption. Running header and legal footer present.
Key takeaway
Pairing the full logo with its reduced small-use sibling on one page, set at true relative scale, so the reader sees both the hero mark and exactly how it degrades for tiny applications. The left-text / right-artwork split is a clean, repeatable logo-page template.
Reuse notes
The canonical first page of a logo section. Reuse the two-block left column (definition plus small-use note) and the actual-size small variant for any mark that needs a simplified version. Keep the artwork on a quiet ground so the logo color carries.
From this deck: Primary logo and small-use variant
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