
Preview image. Unlock full-res
Cream page stacking the BURGER KING wordmark in its three primary colors plus two reversed signage versions on a brown panel.
Summary
The wordmark color page: the "BURGER KING" lockup stacked five times, in Fiery Red, Flaming Orange, and BBQ Brown on cream, then reversed in cream on a brown signage panel.
Visual description
Warm cream background with the running header and brown footer. The left column holds the heading "Wordmark Color Usage" and two brown body paragraphs explaining the primary palette colors and a signage note about acrylic fabrication. The right two-thirds stacks the two-line rounded "BURGER KING" wordmark: first in red, then orange, then dark brown on the cream ground, then two cream versions sitting inside a large BBQ Brown rectangle, the lower one labeled "Restaurant Signage Only". Each wordmark carries a small registration mark.
Key takeaway
Stacking one wordmark in every approved color down a single column so the reader compares the color options vertically at a glance. Embedding the reversed versions inside an actual color block, with a "signage only" caption, ties the color rule to its real production use.
Reuse notes
A tidy template for a wordmark-color page: positive versions on neutral, reversed versions inside the dark block, each labeled with its permitted context. The rounded retro lettering is bespoke to Burger King; the layout logic transfers to any wordmark.
From this deck: Wordmark color usage stack
View deck






































































































































