Typography don'ts grid

Summary

A typography rules slide on warm cream: a left intro column explains the need for consistency, and a seven-cell grid on the right shows incorrect type treatments, each struck through with a large X.

Visual description

Warm off-white (#F2EAD9) background with the standard utility header ("Burger King Brand Identity Guidelines" left, "Visual Identity / Typography" center, "Typography Don'ts" and page number 079 right) on a hairline rule. The left column carries a dark serif "Typography Don'ts" heading and two short paragraphs. The right two-thirds is a grid of seven flat grey-tan rectangles, each holding a mis-set "Taste What's Real" in red and each crossed out edge to edge with a thin diagonal X. The variations demonstrate wrong fonts, over-wide tracking, too-large leading, added effects, a wrong pricing typeface, an all-caps food-photo lockup ("Big Time Flavor In Focus"), and the brand's previous typeface. Each cell has a small caption beneath stating the mistake. A two-line legal disclaimer sits in the footer.

Key takeaway

The "all wrong, all crossed out" grid is the clearest way to teach a typeface's misuse: one repeated test phrase, one consistent red, and a uniform X over every bad example so the eye reads the rule instantly. Pairing each cell with a one-line reason makes it self-documenting.

Reuse notes

A reusable template for the don'ts page of any type or logo standard. Works best when every cell shares the same phrase and frame so only the error varies. The crossed-out grid reads as negative guidance on sight, no caption needed; the captions just confirm it.