Logo don'ts nine-up grid

Summary

The logo don'ts page: a 3x3 grid of misused logos, each struck through with a large X and captioned with the specific violation it illustrates.

Visual description

Warm cream background, running header and brown footer. The left column carries the heading "Logo Don'ts" and several short brown paragraphs stating the logo must not be modified and that the examples are illustrative. The right two-thirds is a nine-cell grid; each cell holds a deliberately wrong rendering of the burger logo, distorted/warped, outlined, with effects, tone or opacity changed, rotated, wrong typeface, with the buns removed, with the wordmark removed, and the old blue-circle previous logo, each overlaid with a thin diagonal X and a small caption beneath naming the mistake ("Do not distort or warp the Logo," "Do not rotate the Logo," and so on).

Key takeaway

The classic don'ts grid done well: one violation per cell, each visibly demonstrated and crossed out, with a one-line caption so the rule and its counterexample sit together. Including the brand's previous logo as a "do not use" is a sharp way to retire it.

Reuse notes

The standard reference for a misuse page in any brand book. Reusable verbatim as a structure: pick the most likely mistakes, show each wrong, X it, caption it. Keep the crossed examples obviously wrong so they cannot be mistaken for approved usage.