Wordmark variants with and without registration

Summary

The wordmark page: the horizontal red "BURGER KING" wordmark shown large in two stacked versions, one with a registration mark for general use, one without for restaurant signage.

Visual description

Warm cream background. The left column has "Wordmark" in brown serif and two gray sans paragraphs explaining the wordmark is a horizontal-format secondary lockup that must not be used alone, plus a note to consult the BKC team about registration marks. The right side stacks two large red wordmarks: the upper one "BURGER KING" with a small registered mark, labeled "Wordmark (with Registration)"; the lower one without the mark, labeled "Wordmark Restaurant Signage only (with no Registration)". Both use the rounded display letterforms. Running header and legal footer frame the page.

Key takeaway

Showing the horizontal wordmark at full size in its two legal states stacked vertically, so the only difference (the registration mark) is easy to compare. Calling out that the wordmark must not stand alone, right on the same page, ties the artwork to its usage rule.

Reuse notes

A clean template for documenting a secondary horizontal lockup alongside the primary mark. The stacked with/without-mark comparison is reusable wherever a brand has registration variants. Keep both at identical scale so the comparison is honest.