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BBQ Brown page presenting the HOME OF THE WHOPPER stacked lockup in cream, with and without the registration mark.
Summary
The "Home of the Whopper" lockup page: the cream lockup on BBQ Brown, small "HOME OF THE" stacked against an oversized "WHOPPER", shown with and without the registration mark.
Visual description
Solid BBQ Brown background, cream running header and footer. The left column holds the heading "Home of the Whopper" and three cream body paragraphs about always using the fixed configuration and trademark-symbol guidance. The right two-thirds shows the lockup twice: "HOME OF THE" set small in two stacked lines locked tight to a much larger "WHOPPER", first labeled "(with Registration)" with a superscript mark, then "Restaurant Signage only (with no Registration)" without. Both in cream Flame display caps with the rounded swollen forms.
Key takeaway
The mixed-scale lockup itself: a small two-line phrase nested against one oversized word, fixed as a single unit. Showing both trademark states stacked keeps the legal and signage versions explicit, matching the Whopper page's grammar exactly.
Reuse notes
A reusable model for a tagline-plus-keyword lockup where one word dominates. The repetition with the master Whopper page (same layout, same brown, same two-variant rule) is itself worth copying: keep related lockups on identical templates so the chapter reads as a family.
From this deck: Home of the Whopper lockup
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