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Bright orange slide listing four tone-of-voice characteristics as an oversized brown numbered list beside a short intro column.
Summary
The Tone of Voice overview: four voice characteristics set as a giant brown numbered list on bright orange, with a short intro paragraph in the left margin.
Visual description
Saturated orange background. The running header reads "Burger King Brand Identity Guidelines" left, "Verbal Identity / Characteristics" center, "022" right. A narrow left column carries a bold "Characteristics" heading and two short brown paragraphs noting the tone is born from the design principles and the four traits change by platform and audience. The right two-thirds holds an oversized brown numbered list in the rounded display face: "1. Enthusiastic", "2. Confident", "3. Witty", "4. Approachable." A copyright line sits bottom left.
Key takeaway
The same intro-column-plus-giant-numbered-list system used for the design principles, reused here for tone of voice, which builds a recognizable internal rhythm across the deck. Repeating the exact layout for parallel content reinforces the system.
Reuse notes
Reuse this list template whenever a section introduces a small numbered set (traits, values, pillars). Keeping the layout identical to the earlier principles slide is the point: consistency signals these lists are siblings. Pairs with the per-trait detail slides that follow.
From this deck: Tone of Voice Characteristics numbered list
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