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Cream spec page listing minimum print and digital sizes for the primary logo, wordmark, and favicon, each shown tiny beside its measurements.
Summary
A specification page defining the smallest the logo may be reproduced: three lockups (primary logo, wordmark, favicon) each shown at small scale with its print and digital minimums.
Visual description
Warm cream background, same running header and brown legal footer as the rest of the chapter ("045" top right). The left third holds the heading "Logo Minimum Sizes" over three short brown body paragraphs explaining the rule and that the registration mark should be removed at minimum size. The right two-thirds is a three-column row: "Primary Logo for Small Use" (the full burger logo), "Wordmark" ("BURGER KING" alone), and "Favicon" (the small BK mark), each rendered tiny and captioned with two lines, "Print: ... (width)" and "Digital: ... pixels". Lots of empty cream space below.
Key takeaway
Demonstrating a minimum size by actually rendering the mark at that size on the page, rather than just stating a number. Splitting every spec into a print value and a digital value keeps both production contexts covered at a glance.
Reuse notes
A reusable layout for any minimum-size page: heading and rule on the left, the marks shown at true small scale with print and pixel figures on the right. The generous whitespace keeps a dry technical page calm.
From this deck: Logo minimum sizes spec
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