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Cream legal-standards slide laying out trademark usage rules as dense numbered text across three columns with Correct/Incorrect examples.
Summary
A dense legal-reference slide on trademark usage: a left title block plus three text columns of numbered rules, each with Correct and Incorrect usage examples.
Visual description
Warm cream background. The running header reads "Burger King Brand Identity Guidelines" left, "Legal Standards / Guidelines for Trademark Usage" center, "124" right. The far-left column holds a multi-line brown title, "Legal Standards Guidelines for Trademark Usage", in the rounded display face. Three justified body columns follow, each headed by a numbered rule: "1. Distinguish the trademark from the rest of the text," "2. Use the generic name associated with the trademark," "3. Copy specifications." Within them, paired "Correct" and "Incorrect" example lines show proper trademark capitalization (e.g. "BURGER KING restaurants" versus "Burger King's"). A copyright line sits bottom left.
Key takeaway
Handling unavoidably dense legal copy with a strict three-column grid and inline Correct/Incorrect labels, so reference-heavy rules stay scannable instead of becoming an undifferentiated block. The big display title keeps even a legal page on-brand.
Reuse notes
A practical template for the dense reference or compliance pages every brand guide eventually needs (trademark, legal, usage rules). The multi-column grid and Correct/Incorrect pairing pattern transfers to any do/don't reference. Expect small type; prioritize column structure and clear labels over visual flourish.
From this deck: Legal Standards trademark usage three-column text
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