Preview image. Unlock full-res
BBQ Brown page diagramming the clearspace around the Burger King plus Your Way logo lockup using the W and G as measurement units.
Summary
The clearspace page for the "Your Way" logo lockup: the burger logo plus "YOUR WAY" wordmark shown inside a measured spacing diagram built from the "W" and "G" letterforms.
Visual description
Solid BBQ Brown background, cream running header and footer. The left column holds the two-line heading "Your Way / Logo Lockup Clearspace" and three cream body paragraphs explaining that the height of the "W" defines the clearspace and the width of the Burger "G" sets the gap between the logo and the wordmark. The right two-thirds is a diagram: the full burger logo locked to "YOUR WAY" in cream, sitting inside a lighter-brown framed rectangle, with faint ghosted "W" forms marking the clearspace at top, bottom, and sides, and a ghosted "G" marking the internal gap.
Key takeaway
Deriving the clearspace from features of the lockup itself, the "W" height and the "G" width, so the protection zone scales with the mark and needs no external units. Ghosting the measuring letters faintly into the margins shows the rule without cluttering the lockup.
Reuse notes
A reusable clearspace-diagram pattern, especially for combined logo-plus-wordmark lockups: measure spacing off internal letterforms and show them as ghosted guides. Closes the "Your Way" pair (lockup variants then clearspace) on a shared template. Transfers to any lockup with distinctive letters.
From this deck: Your Way logo lockup clearspace
View deck
