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Cream continuation page of brand copy ideas, with a serif intro column and two sans dashed-bullet columns headed "Editorial / Lifestyle" and "Your Way".
Summary
A second copy-bank page continuing the verbal-inspiration examples: a serif intro column on the left and two sans dashed-bullet lists headed "Editorial / Lifestyle" and "Your Way".
Visual description
Warm cream background, same running header (page "029"). The left column carries the title "Verbal Inspiration Examples Cont." in brown serif and two short serif intro paragraphs. The center column is a long dashed-bullet list under "Editorial / Lifestyle" ("Eat loud", "Bring napkins. Get messy.", "Long live the king"), one entry shown with a strikethrough ("Guilty Pleasure" with "Guilty" struck out). The right column is a shorter list under "Your Way" ("Have It Your Way", "Bigger Better Burger King"). Bullets are em-dash sans lines in brown. Legal footnote and usage caution at the bottom.
Key takeaway
The continuation pattern that keeps a long copy bank legible by spreading it across pages while holding the same column grammar (serif intro, sans dashed lists, themed heads). The strikethrough on a single bullet is a neat in-place way to flag retired or off-limits phrasing.
Reuse notes
Use as the second sheet of a multi-page copy bank, paired with its predecessor. The strikethrough device is handy for marking deprecated copy without deleting it. Same density caveats: better on wide formats than small screens.
From this deck: Verbal inspiration examples continued, editorial and "Your Way" lists
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