Chinese wordmark and primary logo lockup clearspace

Summary

The clearspace page for the localized lockup: a repeated Chinese character defines the minimum margin around both the Chinese wordmark alone and the full Chinese-wordmark-plus-logo lockup.

Visual description

Warm cream background. The left column has "Chinese Wordmark and Primary Logo Lockup Clearspace" in brown serif and two gray sans paragraphs stating the width of the Chinese character sets the minimum clearspace, and that top and bottom clearspace is measured from the edges of the logo element. The right side stacks two tan measurement panels: the upper shows the red Chinese wordmark with faint repeated character shapes marking the exclusion zone; the lower shows the burger-bun logo locked up with the Chinese characters, again surrounded by the gray character units and guide lines. Running header and legal footer present.

Key takeaway

Carrying the brand's clearspace logic into the localized identity by swapping the Latin "U" unit for a glyph from the Chinese wordmark, so every lockup in every market is spaced by its own letterforms. It keeps a global system internally consistent while respecting the local script.

Reuse notes

The companion clearspace page to the localization slide; reuse the "native glyph as spacing unit" idea for each script a brand adds. Keep the measuring characters muted and the guides faint so the red marks stay primary. Closes out the logo lockup specs for the local market.