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BBQ Brown page presenting the WHOPPER wordmark lockup in cream, shown with and without the registration mark.
Summary
The Whopper lockup page: the oversized cream "WHOPPER" wordmark on a BBQ Brown ground, shown once with the registration mark and once without for signage.
Visual description
Solid BBQ Brown background with a cream running header and cream legal footer. The left column holds the heading "Whopper" and three paragraphs of cream body copy explaining the lockup must always appear in this configuration and noting trademark-symbol guidance. The right two-thirds shows the word "WHOPPER" twice in oversized cream Flame display caps: the upper one labeled "Whopper (with Registration)" carries a superscript registered mark; the lower one labeled "Whopper Restaurant Signage only (with no Registration)" omits it. The lettering's swollen rounded forms nearly span the panel width.
Key takeaway
Treating a product name as a protected signature lockup and showing the with-mark and without-mark versions stacked, so the legal variant is unmistakable. Cream-on-brown gives the sub-brand its own warm, premium register distinct from the red master logo pages.
Reuse notes
A reusable pattern for sub-brand or product wordmarks inside a master brand book: dedicate a page, set it large, show the trademark variants. The dark warm ground is a good device for signaling "this is a special lockup" versus the lighter logo chapter.
From this deck: Whopper signature lockup
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