Primary stripes full-bleed pattern

Summary

A full-bleed showcase of the primary stripe asset: thick torn-edged horizontal bands in orange, green, red, cream and brown that abstract the layers of a Whopper.

Visual description

The slide is filled edge to edge with horizontal stripes whose top and bottom edges are hand-torn and slightly wavy rather than ruled. From top: flame orange, grass green, fiery red, then a thin cream band over a thin green band, then a deep BBQ-brown block, closing on flame orange at the bottom. The colors and order read as a burger cross-section (bun, lettuce, tomato, mayo, pickle, patty, bun). Only the faint running header ("Visual Identity / Illustration: Stripes", page "103") sits over the graphic.

Key takeaway

Devoting a whole slide to the brand's hero graphic at full bleed so its scale, color order and torn-edge texture are unmistakable. The torn rather than ruled edges give an otherwise simple stripe pattern a handmade, appetizing quality.

Reuse notes

A reusable way to present any signature brand pattern: show it once, huge, with nothing else competing. The torn-edge horizontal-band system is a flexible motif for backgrounds, packaging and social. Best when the band colors carry their own meaning, as the burger layers do here.