Preview image. Unlock full-res
Bright orange slide listing four design principles as an oversized brown numbered list beside a short intro column.
Summary
The Design Principles overview: four principles set as a giant brown numbered list on a bright orange field, with a small explanatory paragraph in the left margin.
Visual description
Saturated orange background. The running header reads "Burger King Brand Identity Guidelines" left, "Introduction / Design Principles" center, "014" right. A narrow left column carries a bold "Design Principles" heading and two short paragraphs of brown body copy. The right two-thirds holds an oversized numbered list in the rounded display face: "1. Mouthwatering", "2. Big & Bold", "3. Playfully Irreverent" (wrapping to two lines), "4. Proudly True", all in deep brown. A small copyright line sits bottom left.
Key takeaway
Pairing a tiny intro column with an enormous numbered list lets four words carry an entire principles page. The brown-on-orange and the chunky face make a plain list feel loud and brand-specific.
Reuse notes
Reusable as a values, principles, or agenda slide whenever a few short labels need maximum presence. The high-chroma orange plus dark brown is legible and energetic; swap colors to a brand's own warm palette as needed.
From this deck: Design Principles numbered list
View deck
