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Cream guideline page introducing the BK favicon, with a body-copy column on the left and the favicon plus its clearspace diagram on the right.
Summary
A reference page for the Burger King "BK" favicon: a left text column explains its purpose and restrictions, and the right side shows the mark next to a measured clearspace diagram.
Visual description
Warm cream background. A small running header runs across the top: "Burger King Brand Identity Guidelines" left, "Visual Identity / Burger King Logos" and "Favicon" in the middle band, page number "043" right. The left third holds the heading "Favicon" in a brown rounded display face over several short paragraphs of brown body copy. The right half carries two labeled examples: "Favicon", a red-and-orange BK monogram (the "B" and "K" cut so a flame negative space reads between them), and "Favicon Clearspace", the same mark overlaid with a translucent grid and three "X" markers down the left edge marking the minimum spacing unit. A brown legal footer sits on a hairline rule at the bottom.
Key takeaway
The discipline of pairing a single small mark with a measured clearspace diagram on the same page, so usage and protection are explained together. Defining the clearspace unit ("X") off an internal feature of the mark itself keeps the rule self-scaling.
Reuse notes
A clean template for any logo or favicon spec page in a brand book: heading plus rules on the left, mark plus clearspace grid on the right. Reusable for app icons and social avatars. The two-color flame monogram is specific to Burger King; swap the mark.
From this deck: Burger King favicon and clearspace
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