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Three-panel slide explaining the hand-drawn illustration style with green ingredient art, an illustrated burger and an ice-cream cone.
Summary
An illustration-style overview: a green text panel describing the hand-drawn approach beside three color panels labeled Ingredients, Products and Storytelling, each showing a sample illustration.
Visual description
The slide is split into vertical color panels. The leftmost is green and carries a cream "Illustration Overview" heading with several paragraphs explaining a unique hand-drawn style full of color, energy, humor and irony, built around fresh ingredients, heroic products and playful storytelling, developed with a partner studio and never to be re-colored or cropped. A green panel labeled "Ingredients" shows hand-drawn onion-slice and ring illustrations; a yellow panel labeled "Products" shows a tall illustrated stacked burger; a red panel labeled "Storytelling" shows an illustrated hand holding a soft-serve ice-cream cone. The illustration style is flat, bold and line-rich throughout. Standard utility header on top, copyright bottom-left.
Key takeaway
Introducing an illustration system through three labeled sample panels (Ingredients, Products, Storytelling) on three brand colors, so the style's range is shown by category in a single overview before the detail pages. The text panel sets the rules right next to live examples.
Reuse notes
A clean opener for any illustration or imagery chapter: name the categories, color-code them, and show one representative drawing each. Reuse the panelized layout to preview a style's breadth. The drawings are a commissioned style; the structure (rules beside categorized samples) is what transfers.
From this deck: Illustration overview
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