Secondary and limited colorways grid

Secondary and limited colorways grid, editorial, minimal, vibrant

Preview image. Unlock full-res

Cream page laying out the secondary and limited logo colorways as a dense grid of color-blocked logo swatches.

Elementslogo, card
Palette
#EFE6D8
#F5821F
#D62300
#502314
#1E8C3A
#F2A900

Summary

The fuller colorway page: a large grid of square swatches showing the logo in approved secondary and limited color combinations across reds, oranges, browns, green, and yellow.

Visual description

Warm cream background, running header and brown footer. The left column repeats the "Logo Color Usage" heading and body copy. The right two-thirds is dominated by a grid of square tiles: a "Secondary Colorway" block of two rows (six tiles each) pairing the logo against orange, red, brown, and cream grounds in various positive and reversed combinations, and a "Limited Colorway" block to the right in browns, oranges, and red. A smaller four-tile row of pale-ground swatches sits below the secondary block. Each tile is a flat color field with the burger logo centered in a contrasting tone.

Key takeaway

Cataloguing every sanctioned color pairing as a tight swatch grid, so a wide system of combinations is legible at a glance and easy to pick from. Grouping into "secondary" and "limited" tiers communicates frequency-of-use through layout alone.

Reuse notes

The reference move when a brand allows many color combinations: show them all as a contact-sheet grid rather than describing them. Reusable for any flexible-palette identity. Keep tiles uniform so the eye reads the system, not individual cards.

From this deck: Secondary and limited colorways grid

View deck

More like this