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Cream page explaining the primary stripes, with a sidebar paragraph beside a labeled diagram naming each torn band as a Whopper ingredient layer.
Summary
The anatomy of the stripe system: a brown sidebar paragraph on cream explains the stripes derive from the Whopper, beside a tall labeled diagram naming each torn band as an ingredient layer.
Visual description
Warm cream background. The left sidebar holds a bold brown heading "Illustration: Primary Stripes" and a paragraph explaining the stripes are a cross-section of bun, lettuce, tomato, mayo, pickles and flame-grilled patty. The right two-thirds shows the stripe stack as a tall diagram, each torn band labeled in small caption text: Bun: Crown, Lettuce Leaves, Tomato Slices, Onion Rings, Pickle Slices, Whopper Patty, Bun: Heel. Standard running header and legal footer frame the page.
Key takeaway
Teaching a brand pattern by labeling its parts like an exploded diagram, so partners understand the stripes are not arbitrary but a literal map of the product. Naming each color (Bun: Crown, Whopper Patty) makes the system memorable and defensible.
Reuse notes
A reusable explainer layout for any brand asset that carries hidden logic: pair a short sidebar rationale with a labeled diagram of the asset. The ingredient-as-label device works for any product-derived graphic. Use it right after the full-bleed reveal of the same asset.
From this deck: Primary stripes anatomy
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