Trend Research deep dive twin donut charts

Summary

An appendix deep-dive slide on Trend Research or Forecasting practitioners (n = 36), built from two side-by-side donut charts: one for "Prior fields of expertise," one for "Related Specialisations."

Visual description

Pale warm-cream background, "APPENDIX" header and page number "58" on a hairline rule. A dark-grey title sits upper-left ("Deep Dive: Trend Research or Forecasting (n = 36)"). Two equal donut/ring charts sit side by side. The left donut, centered-labeled "Prior fields of expertise" in salmon, splits prior careers into wedges (Cultural Research & Strategy 10%, Innovation & Design Thinking 10%, Market Research 9%, Brand Strategy 9%, down to Fashion and Design 5%, with an "Other 17%" and "No prior experience 9%"); segments alternate salmon for the named-foresight slices and light blue for the rest, each with a leader-line label and percentage. The right donut, "Related Specialisations," does the same for adjacent specialties (Foresight-Driven Innovation 21%, Cultural Research & Futures 17%, Speculative Design 12%, etc.). A small grey "Reading Example" footnote sits under each donut explaining how to interpret one slice.

Key takeaway

The two-donut, same-format pairing that turns "what they did before / what they also do now" into one symmetrical comparison. The salmon-versus-blue split inside each ring sorts foresight specialties from everything else without a second legend, and the per-chart "Reading Example" caption is a smart way to teach the reader how to parse a busy chart.

Reuse notes

A repeatable deep-dive template (it recurs across slides 58 to 60 here, one per specialism). Donuts with this many thin slices are near the legibility edge; the leader lines and inline percentages are what make it work, so keep them. Best when every deep-dive page shares the identical two-donut layout so the reader learns the pattern once.