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Cream page using three tall cards to show how little warm red versus how much black or white the F1 palette should carry.
Summary
A colour-ratio page showing the intended proportional balance of the palette: a small block of warm red against large fields of carbon black or off-white, demonstrating that red is an accent.
Visual description
Warm off-white background, standard header ("Visual Identity / Colour", bold "Primary colours" with grey "Proportional usage" subhead, page 61, curved hairline rule). A left sidebar of grey copy explains the guide is approximate and red is the key colour to be preserved as a highlight. The body is three equal tall rounded cards. Each card carries a small red "F1 WARM RED" rounded chip pinned to its top-left corner; the rest of the card is a single large field, captioned bottom-left: the first is filled "F1 CARBON BLACK" (near-black), the second "F1 OFF-WHITE" (cream), the third "F1 HIGH-VIS WHITE" (pure white). The tiny red chip against each big neutral field visually states the ratio.
Key takeaway
Communicating a colour ratio purely through area: one small accent chip locked to the corner of an otherwise full neutral card. It teaches restraint better than any percentage, and the repeated card format makes the black-versus-white background choice a direct comparison.
Reuse notes
A simple, reusable way to define accent-versus-base proportion in a brand system, especially for palettes built on one hot accent and neutral grounds. Pairs naturally with the preceding swatch-spec page. The effect depends on keeping the accent chip genuinely small.
From this deck: Primary colour proportional usage
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