RTP brand and submarcas guidelines 2026
Visual-identity manual for Portuguese broadcaster RTP and its sub-brands, built on an electric-blue palette, the Okta Neue typeface and a recurring half-circle "D" graphic motif.
57 slides · Guideline
View deck overview
RTP guidelines cover
RTP guidelines table of contents
Section divider, Marca Comercial e Institucional
Sub-divider, Normas de Identidade Visual
Structural versions, RTP Comercial mark
RTP Comercial mark, positive and negative with signature
Structural version, RTP Institucional mark
RTP Institucional horizontal and vertical versions
Chromatic universe, RTP primary and secondary blue
Typographic expression, Okta Neue and Verdana
Sub-divider, Normas de Comportamento Técnico
Clear space, RTP Comercial mark
Minimum size, RTP Comercial mark
Minimum size, RTP Institucional mark
Behavior on color backgrounds
Behavior on photographic backgrounds
Incorrect applications of the mark
Chapter divider, Submarcas
Sub-divider, Submarcas Normas de Identidade Visual
Sub-brand mark, RTP1
RTP1 horizontal and vertical versions
Sub-brand mark, RTP Play
RTP Play horizontal and vertical versions
Sub-brand mark, RTP Mundo
RTP Mundo horizontal and vertical versions
Sub-brand color, RTP1 / RTP Play / RTP Mundo blue
Sub-brand mark, RTP2
RTP2 horizontal and vertical versions
Sub-brand color, RTP2 orange
Sub-brand mark, RTP Notícias
RTP Açores sub-brand lockup construction
RTP Antena 1 Açores lockup intro
RTP Antena 1 Açores lockup construction
RTP Açores and Antena 1 Açores color spec
RTP Antena 2 lockup intro
RTP Antena 2 lockup construction
RTP Ópera and RTP Jazz In lockup intro
RTP Ópera and Jazz In lockup construction
RTP Antena 2, Ópera and Jazz In color spec
RTP Antena 3 lockup intro
RTP Antena 3 lockup construction
RTP Antena 3 color spec
RTP África lockup intro
RTP África lockup construction
RTP África color spec
RTP Memória lockup intro
RTP Memória lockup construction
RTP Arquivos lockup intro
RTP Arquivos lockup construction
RTP Memória and Arquivos color spec
RTP Zig Zag lockup intro
RTP Zig Zag lockup construction
RTP Zig Zag color spec
RTP Ensina lockup intro
RTP Ensina lockup construction
RTP Ensina color spec
RTP Arena lockup intro