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RTP brand and submarcas guidelines 2026

Visual-identity manual for Portuguese broadcaster RTP and its sub-brands, built on an electric-blue palette, the Okta Neue typeface and a recurring half-circle "D" graphic motif.

87 slides · Guideline

View deck overview
RTP guidelines cover, minimal, corporate-clean, vibrant
Cover
RTP guidelines table of contents, minimal, corporate-clean, vibrant
Contents
Section divider, Marca Comercial e Institucional, minimal, corporate-clean, vibrant
Section
Sub-divider, Normas de Identidade Visual, minimal, corporate-clean, light
Section
Structural versions, RTP Comercial mark, minimal, corporate-clean, light
Logo Reveal
RTP Comercial mark, positive and negative with signature, minimal, corporate-clean, light
Logo Usage
Structural version, RTP Institucional mark, minimal, corporate-clean, light
Logo Reveal
RTP Institucional horizontal and vertical versions, minimal, corporate-clean, light
Logo Usage
Chromatic universe, RTP primary and secondary blue, minimal, corporate-clean, light
Color Palette
Typographic expression, Okta Neue and Verdana, minimal, corporate-clean, light
Typography
Sub-divider, Normas de Comportamento Técnico, minimal, corporate-clean, light
Section
Clear space, RTP Comercial mark, minimal, corporate-clean, vibrant
Logo Usage
Minimum size, RTP Comercial mark, minimal, corporate-clean, light
Logo Usage
Minimum size, RTP Institucional mark, minimal, corporate-clean, light
Logo Usage
Behavior on color backgrounds, minimal, corporate-clean, vibrant
Logo Usage
Behavior on photographic backgrounds, minimal, corporate-clean, high-contrast
Imagery
Incorrect applications of the mark, minimal, corporate-clean, high-contrast
Logo Usage
Chapter divider, Submarcas, minimal, corporate-clean, vibrant
Section
Sub-divider, Submarcas Normas de Identidade Visual, minimal, corporate-clean, light
Section
Sub-brand mark, RTP1, minimal, corporate-clean, light
Logo Reveal
RTP1 horizontal and vertical versions, minimal, corporate-clean, light
Logo Usage
Sub-brand mark, RTP Play, minimal, corporate-clean, light
Logo Reveal
RTP Play horizontal and vertical versions, minimal, corporate-clean, light
Logo Usage
Sub-brand mark, RTP Mundo, minimal, corporate-clean, light
Logo Reveal
RTP Mundo horizontal and vertical versions, minimal, corporate-clean, light
Logo Usage
Sub-brand color, RTP1 / RTP Play / RTP Mundo blue, minimal, corporate-clean, light
Color Palette
Sub-brand mark, RTP2, minimal, corporate-clean, light
Logo Reveal
RTP2 horizontal and vertical versions, minimal, corporate-clean, light
Logo Usage
Sub-brand color, RTP2 orange, minimal, corporate-clean, vibrant
Color Palette
Sub-brand mark, RTP Notícias, minimal, corporate-clean, light
Logo Reveal
Sub-brand mark, RTP Notícias, minimal, corporate-clean, light
Logo Usage
Sub-brand mark, RTP Antena 1, minimal, corporate-clean, light
Logo Reveal
Sub-brand mark, RTP Antena 1 (usage variants), minimal, corporate-clean, light
Logo Usage
Sub-brand marks, RTP Lusitânia, Fado, Vida, minimal, corporate-clean, light
Logo Reveal
Sub-brand marks, RTP Lusitânia, Fado, Vida (usage variants), minimal, corporate-clean, light
Logo Usage
Sub-brand color specification, TV and radio marks, minimal, corporate-clean, light
Color Palette
Sub-brand mark, RTP Madeira, minimal, corporate-clean, light
Logo Reveal
Sub-brand mark, RTP Madeira (usage variants), minimal, corporate-clean, light
Logo Usage
Sub-brand mark, RTP Antena 1 Madeira, minimal, corporate-clean, light
Logo Reveal
Sub-brand mark, RTP Antena 1 Madeira (usage variants), minimal, corporate-clean, light
Logo Usage
Sub-brand mark, RTP Antena 3 Madeira, minimal, corporate-clean, light
Logo Reveal
RTP Antena 3 Madeira submarca lockups, minimal, corporate-clean, vibrant
Logo Usage
RTP Madeira submarcas color specification, minimal, corporate-clean, vibrant
Color Palette
RTP Açores wordmark reveal, minimal, corporate-clean, vibrant
Logo Reveal
RTP Açores sub-brand lockup construction, corporate-clean, minimal, vibrant
Logo Usage
RTP Antena 1 Açores lockup intro, corporate-clean, minimal, vibrant
Logo Reveal
RTP Antena 1 Açores lockup construction, corporate-clean, minimal, vibrant
Logo Usage
RTP Açores and Antena 1 Açores color spec, corporate-clean, minimal, vibrant
Color Palette
RTP Antena 2 lockup intro, corporate-clean, minimal, vibrant
Logo Reveal
RTP Antena 2 lockup construction, corporate-clean, minimal, vibrant
Logo Usage
RTP Ópera and RTP Jazz In lockup intro, corporate-clean, minimal, vibrant
Logo Reveal
RTP Ópera and Jazz In lockup construction, corporate-clean, minimal, vibrant
Logo Usage
RTP Antena 2, Ópera and Jazz In color spec, corporate-clean, minimal, vibrant
Color Palette
RTP Antena 3 lockup intro, corporate-clean, minimal, vibrant
Logo Reveal
RTP Antena 3 lockup construction, corporate-clean, minimal, vibrant
Logo Usage
RTP Antena 3 color spec, corporate-clean, minimal, vibrant
Color Palette
RTP África lockup intro, corporate-clean, minimal, vibrant
Logo Reveal
RTP África lockup construction, corporate-clean, minimal, vibrant
Logo Usage
RTP África color spec, corporate-clean, minimal, vibrant
Color Palette
RTP Memória lockup intro, corporate-clean, minimal, muted
Logo Reveal
RTP Memória lockup construction, corporate-clean, minimal, muted
Logo Usage
RTP Arquivos lockup intro, corporate-clean, minimal, muted
Logo Reveal
RTP Arquivos lockup construction, corporate-clean, minimal, muted
Logo Usage
RTP Memória and Arquivos color spec, corporate-clean, minimal, muted
Color Palette
RTP Zig Zag lockup intro, corporate-clean, minimal, vibrant
Logo Reveal
RTP Zig Zag lockup construction, corporate-clean, minimal, vibrant
Logo Usage
RTP Zig Zag color spec, corporate-clean, minimal, vibrant
Color Palette
RTP Ensina lockup intro, corporate-clean, minimal, vibrant
Logo Reveal
RTP Ensina lockup construction, corporate-clean, minimal, vibrant
Logo Usage
RTP Ensina color spec, corporate-clean, minimal, vibrant
Color Palette
RTP Arena lockup intro, corporate-clean, minimal, dark
Logo Reveal
RTP Arena submarca lockups, minimal, corporate-clean, dark
Logo Usage
RTP Arena color specification, minimal, corporate-clean, dark
Color Palette
RTP Palco wordmark reveal, minimal, corporate-clean, vibrant
Logo Reveal
RTP Palco submarca lockups, minimal, corporate-clean, vibrant
Logo Usage
RTP Palco color specification, minimal, corporate-clean, vibrant
Color Palette
RTP Solidária wordmark reveal, minimal, corporate-clean, dark
Logo Reveal
RTP Solidária submarca lockups, minimal, corporate-clean, dark
Logo Usage
RTP Solidária color specification, minimal, corporate-clean, dark
Color Palette
RTP typographic specimen (Okta Neue and Verdana), minimal, corporate-clean, light
Typography
RTP submarcas section divider (technical behavior chapter), minimal, corporate-clean, light
Section
RTP1 clear-space diagram, minimal, corporate-clean, vibrant
Brand Elements
RTP1 minimum size specification, minimal, corporate-clean, light
Brand Elements
RTP1 behavior on color backgrounds grid, minimal, corporate-clean, vibrant
Color Palette
RTP1 behavior on photographic backgrounds grid, minimal, corporate-clean, dark
Imagery
RTP1 incorrect usage examples, minimal, corporate-clean, light
Brand Elements
RTP guidelines closing page with agency credit, minimal, corporate-clean, vibrant
Closing
RTP brand and submarcas guidelines 2026 — full deck · Inspiration by VASA Works