RTP Institucional horizontal and vertical versions

Three-column page showing the RTP Institucional lockup in horizontal and vertical versions, each in white-on-blue and blue-on-white.

Styleminimal, corporate-clean, monochrome, technical

Colorlight, vibrant, high-contrast, cool

Typesans-serif, display

Moodprofessional, bold, trustworthy

Industrymedia

Tagslogo-presentation, horizontal-version, vertical-version, descriptor-lockup, rtp-institucional, positive-negative, color-panel

Palette

#FFFFFF

#0000FF

Summary

Lays out the two structural versions of the RTP Institucional mark, horizontal and vertical, each shown white-on-blue and blue-on-white.

Visual description

A three-zone page. The left white column carries the running heads and a black paragraph explaining the two structural versions and the preference for white-on-color. The center tall blue panel stacks the horizontal lockup (RTP plus descriptor to the right) above the vertical lockup (RTP over a two-line descriptor), both white. The right white half repeats both versions in blue, labelled "Versão Horizontal" and "Versão Vertical".

Key takeaway

Documenting both orientations of a descriptor lockup on one page, with the on-color and on-white states side by side, covers four states efficiently. Vertical and horizontal stacks read as variants of one system.

Reuse notes

Use when a brand needs both a wide and a stacked lockup for different formats. The grid keeps the four permutations legible without clutter; reuse it for any logo that ships in multiple orientations.