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Sub-brand intro page presenting the RTP Antena 3 lockup large in white on a full orange field.
Summary
The introduction page for the RTP Antena 3 sub-brand, showing the lockup large and white on a vivid orange panel.
Visual description
Two-zone layout: white text column left with the kicker, "Normas de Identidade Visual", blue "Submarcas" heading, the name "RTP Antena 3", and one short paragraph. The orange panel right holds the white lockup "RTP antena 3", bold "RTP", light "antena", and an oversized numeral "3" with a distinctive bar over its top. Blue RTP mark and "Nota" bottom-left, footer bottom-right.
Key takeaway
The numeral "3" gets a custom overscored treatment that doubles as a brand detail, showing how a station number can be styled rather than just set. The single hero lockup on the owned orange is the deck's consistent intro move.
Reuse notes
Opening page for the sub-brand before the variant breakdown. The white lockup needs the saturated orange to read.
From this deck: RTP Antena 3 lockup intro
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