Sub-brand mark, RTP Antena 3 Madeira

Introduces another compound sub-brand mark, RTP Antena 3 Madeira, pairing the Antena 3 numeral lockup with a stacked "madeira" line, white on magenta.

Styleminimal, corporate-clean, monochrome, technical

Colorlight, vibrant, high-contrast

Typesans-serif, oversized, display

Moodbold, professional, energetic

Industrymedia

Tagssub-brand, logo-presentation, wordmark, overlined-numeral, compound-lockup, rtp-antena-3-madeira, magenta, regional-channel, two-zone-layout, color-panel

Palette

#FFFFFF

#C620B4

Summary

Introduces a compound regional sub-brand, RTP Antena 3 Madeira, combining the "RTP antena 3" lockup, whose numeral carries a thick overline instead of an underline, with a "madeira" line beneath.

Visual description

The page splits left-white, right-magenta. The magenta panel carries "RTP antena" in bold and light weights with a large "3" topped by a thick horizontal rule (the opposite treatment of the underlined "1" used for Antena 1), and below it "madeira" set left-aligned under the numeral. The left column repeats the "Submarcas" heading, "RTP Antena 3 Madeira" subhead, and the standard structural-versions copy.

Key takeaway

Flipping the numeral's rule from underline to overline distinguishes one station number from another while keeping every other construction element identical, a minimal but effective way to differentiate marks within one modular family.

Reuse notes

Useful reference for a numbered-channel identity system: a single small typographic device (rule position) can be the sole differentiator between sibling marks, keeping the family instantly recognizable as related.