Preview image. Unlock full-res
Split page presenting the RTP Institucional horizontal lockup with descriptor, reversed white on a full electric-blue panel.
Summary
Introduces the RTP Institucional version of the mark, the bold "RTP" joined to a "Rádio e Televisão de Portugal" descriptor, shown white on a full electric-blue panel.
Visual description
The page splits left-white, right-blue. The blue panel carries the white institutional lockup centered: large "RTP" letters with a small three-line "Rádio e Televisão de Portugal" descriptor set to their right. The left column repeats the "Versões estruturais da marca" heading, the "RTP Institucional" subhead, and a short black paragraph about element integrity. Bottom-left note and blue RTP mark.
Key takeaway
The institutional lockup pairs the monogram with a quiet descriptor at a fixed relationship, distinguishing it from the bare commercial mark. Showing it reversed at scale on the hero blue keeps the whole logo chapter visually consistent.
Reuse notes
Reach for this when documenting a full-name version of a monogram brand, where the descriptor must lock to the mark. The same split-panel template carries it without any new layout work.
From this deck: Structural version, RTP Institucional mark
View deck
